BMW i7 Review: Unveiling Luxury, Performance, and Cutting-Edge Design

BMW i7 Review: Unveiling Luxury, Performance, and Cutting-Edge Design

The BMW 7 Series has always been a prominent figure in the luxury sedan market, boasting a remarkable 45-year legacy. Recently, this flagship luxury car received a facelift, including the introduction of a new plug-in hybrid version and the highly anticipated all-electric flagship model, the BMW i7. With a price tag exceeding one million yuan, the BMW i7 has emerged as a significant contender to challenge the Mercedes-Benz EQS, piquing the interest of many luxury car enthusiasts. In this comprehensive review, we explore nine key aspects of the BMW i7, aiming to provide insights into its interior, exterior, and performance, addressing whether it has what it takes to rival the EQS.


1. Bold Design Departure: The BMW i7's exterior design marks a significant departure from the 7 Series' traditional aesthetic. The incorporation of an oversized kidney grille and segmented headlights has sparked considerable debate among enthusiasts.

2. Elegant Profile: The vehicle's profile exudes a commanding presence with sharp lines and a robust overall appearance, exuding a sense of dignified authority.

3. Sleek and Simplistic Rear: The i7 features a clean and spacious rear end. Gone are the traditional exhaust outlets, replaced by blue accents. The reverse lights have been moved to the lower rear bumper, providing additional illumination during nighttime operations.


4. Shy Tech Interior: BMW's i7 interior design continues the theme introduced in the iX model, known as "shy tech." This minimalist approach hides unnecessary controls, creating an ambiance of luxury with clean lines and a decluttered cabin.

5. Premium Materials: The dashboard is enveloped in soft leather material, complemented by aluminum alloy accents on wood-grain panels. This high-quality craftsmanship is not only visually appealing but also tactilely pleasing.

6. Interactive Light Bar: One standout feature inside is the interaction bar, an illuminated strip that adapts its dynamics based on driving mode and context. The dynamic lighting effects create a captivating atmosphere, further enhanced by OTA-upgradable themes.

7. iDrive 8.0 Operating System: The i7 doesn't rely on an oversized infotainment screen to make an impression. Its 14.9-inch high-definition multimedia touchscreen offers a sufficient level of technological sophistication. The responsive system can be controlled through touch, the iDrive rotary knob, or voice commands with "Hey, BMW."

8. Bowers & Wilkins Sound System: BMW equips the i7 with a Bowers & Wilkins audio system featuring up to 36 speakers and Loqic 7 processing. This system delivers exceptional sound quality and is considered one of the best available.

9. 31-Inch Floating Rear Screen: Rear passengers are treated to an immersive experience with a remarkable 31-inch 8K resolution floating rear screen. It provides a sensation akin to a personal luxury cinema.


10. Advanced Driver Assistance: The i7 incorporates Continental's latest long-range millimeter-wave radar for object recognition. An 8-megapixel front-facing camera with enhanced image processing bolsters its ability to offer Level 3 autonomous driving capabilities.

11. Fifth-Generation BMW eDrive: The BMW i7 employs the fifth-generation BMW eDrive electric propulsion system, featuring dual electric motors, producing 400 kW (536 hp) and a peak torque of 745 Nm (548 lb-ft). It accelerates from 0 to 100 km/h (0 to 62 mph) in just 4.7 seconds, delivering robust performance.

12. Impressive Range: With a CLCT-rated range of 650 km (404 miles), the i7 offers substantial driving distances on a single charge.

13. Intelligent Air Suspension: To enhance the driving experience, the i7 features an intelligent air suspension system. Sensors actively reduce body roll during spirited driving, enhancing comfort while providing a dynamic feel. The electronic anti-roll bar replaces traditional stabilizers, improving comfort while maintaining agile handling characteristics.


In many respects, the BMW i7 can rightfully be deemed the "ultimate luxury electric vehicle." It poses a credible challenge to the Mercedes-Benz EQS, despite its somewhat polarizing exterior design. The i7 delivers top-tier luxury, remarkable technological features, and a superb driving experience, all befitting its flagship status.

If you seek an opulent electric luxury sedan with a strong emphasis on passenger comfort, the BMW i7 is certainly worth considering. Its blend of luxury, innovation, and exceptional driving dynamics makes it a compelling choice in the luxury EV segment.

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